Responsible production: preservation, markets, and the future of coffee 

What is the EUDR

Deforestation refers to the clearing of native vegetation for other purposes, such as opening new areas for cultivation. Under the legislation, if this activity occurred after December 31, 2020, the coffee produced on that land may face serious obstacles to commercialization, especially in European countries.

This is due to a European Union rule known as the EUDR – EU Deforestation Regulation. The regulation requires that coffee sold to Europe must not originate from deforested areas and that its origin can be fully verified, highlighting the growing importance of traceability throughout the coffee production chain. In practice, coffee produced on areas deforested after December 31, 2020, will not be able to enter the European market.

How Does it Affect Coffee Production?

The consequences for producers who ignore responsible production guidelines are severe and directly impact business profitability:

• Drastic reduction in the number of international buyers;
• Difficulty negotiating with cooperatives and exporters;
• Devaluation of the price per bag;
• Risk of total exclusion from premium markets.

Responsible production: How to Ensure Your Coffee is Market-Ready

To achieve this, producers should pay attention to some basic points:

• Preservation: Avoid clearing native forests for new production areas.
• Traceability: Maintain property data and documentation rigorously organized.
• Technical Support: Seek continuous guidance from cooperatives and specialized technicians.

Deforesting today can close doors tomorrow. Producing coffee without deforestation is a way to protect markets, coffee prices, and the future of the farm.